Those businesses that require a big investment in amenities to produce their product can survive provided that they appeal to substantial demand for their product. If it prints and sells just a few copies of a guide, it won’t generate sufficient revenue to pay for producing the book. Therefore, it needs to promote a massive number of the books that it produces so that it can recuperate the value of its printing press. It provides a way of direction for the business’s future improvement. The success or failure of any agency is partially depending on its marketing strategy. Many business…